Big Brother is checking your age

After a test in a local supermarket (Super de Boer Roosendaal), the Dutch company HEM is going to roll out it’s age-verification-system nationwide with C1000-supermarkets. The system works like this: two webcams are located at a special kiosk. When a product with an age-limit (like cigarettes) is scanned, one of the cams looks at the client. An operator of HEM will check the client’s face for age characteristics. When the operator is in doubt, the second cam is activated. The client needs to show his/her ID to this cam, so the operator can verify the age of the client.

HEM says that this is a fool-proof system, fair to everyone. No longer can under aged friends of the counter personnel have an advantage. Also, supermarket-owners say that this system – called Plaaaza – will let counter personnel do their actual work. Instead of checking a client’s age, they can scan the shoppings. What do you think? Is this one bridge too far when privacy is concerned?

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Comments

One Response to “Big Brother is checking your age”

  1. EDL on April 24th, 2008 %I:%M %p

    this is an to complicated system … how are you going to pay for this service (per visit ?)

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