Dutch company Overtoom (sort of Office Depot) is back on radio with spots that still promote their claim on quickness. That’s simple consistent advertising. But now they’ve gone multichannel! In the spot a man can be heard asking for a ‘poeremetator’. This word doesn’t exist. Not even in Dutch… The story behind this is, that Overtoom wanted people (that listened to the spot that was on air in a high frequency) to Google the strange word. What you get is this: 89.100 hits at the moment of writing! Smart!
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