The (still) Dutch bank ABN AMRO recently took the news with a strategic report on the media in The Netherlands. In this report the bank sketches a lot of scenarios that might become reality in the (near) future. A lot of remarks were made why a bank as ABN AMRO would bother creating such a report. ABN AMRO themselves replied that a lot of clients of the bank are active in the media and they consider it their duty to investigate the sector. Sharing of this knowledge seems naturally. The criticism from the communication industry was on the content of the report: a lot of clichés, no real insights, common knowledge. In fact the publication is no scoop. Competitor Rabobank used to send out sector reports often.
My first thought however was: how come that the Bank’s analysts do not share their knowledge with the people responsible for spending the communication budget? Recently ABN AMRO bragged about their participation in Second Life (the world’s quietest bank office probably). But then again: this initiative generated a lot of free publicity in itself. In that perspective the effect of the virtual venture itself is quite irrelevant…
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