Comments on: What is UGC exactly? http://www.dradv.nl/wp/en/2007/09/05/what-is-ugc-exactly/ Direct Response Advertising Wed, 25 Jan 2012 09:02:00 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Jos http://www.dradv.nl/wp/en/2007/09/05/what-is-ugc-exactly/comment-page-1/#comment-436 Jos Thu, 06 Sep 2007 22:31:53 +0000 http://www.dradv.nl/wp/2007/09/05/what-is-ugc-exactly/#comment-436 Dag Wim, ik weet niet of je dit al had gezien? http://www.edwords.nl/2007/04/02/wat-is-een-business-model-voor-user-generated-content/ Groet, Jos Dag Wim, ik weet niet of je dit al had gezien?

http://www.edwords.nl/2007/04/02/wat-is-een-business-model-voor-user-generated-content/

Groet, Jos

]]> By: Jos http://www.dradv.nl/wp/en/2007/09/05/what-is-ugc-exactly/comment-page-1/#comment-421 Jos Wed, 05 Sep 2007 17:10:14 +0000 http://www.dradv.nl/wp/2007/09/05/what-is-ugc-exactly/#comment-421 Hi Wim, The reason why the discussion on Adfoblog sort of "died" before it really got going, is maybe that I found my analysis and even more my intention to 'matrix out' different types or categories of UGC, were somehow hard to follow. Someone even brought up 'the bible' as an example of UGC. Great! And true, maybe. But it made me wonder if anyone could see what I was trying to do, and I started doubting myself ("Am I the only one here that sees the relevance of a distinction between different types of UGC?") I wanted to create some sort of theoretical matrix about UGC, in order to help the general discussion on the matter make some steps ahead. I did this, not only to be able to separate the crap from the core, or better the hype from the hope, I was also searching for a system that the different categories of UGC could be described in, to hopefully arrive at something that would make the really successful UGC campaigns "reproducible" marketing tools. If we all just continue to talk about UGC and everybody has his own 'melting pot' notion of it, then that would be impossible anyway, right? I am glad you did see my point. Let's give this some more thought, maybe together in the format of a discussion about the subject? I must admit I am kind of busy right now, but I'll restart my thinking about it. Thanks for your mention, and thanks for visiting Marketing•Review. Talk to you later. -Jos Hi Wim,

The reason why the discussion on Adfoblog sort of “died” before it really got going, is maybe that I found my analysis and even more my intention to ‘matrix out’ different types or categories of UGC, were somehow hard to follow. Someone even brought up ‘the bible’ as an example of UGC. Great! And true, maybe. But it made me wonder if anyone could see what I was trying to do, and I started doubting myself (“Am I the only one here that sees the relevance of a distinction between different types of UGC?”)

I wanted to create some sort of theoretical matrix about UGC, in order to help the general discussion on the matter make some steps ahead.

I did this, not only to be able to separate the crap from the core, or better the hype from the hope, I was also searching for a system that the different categories of UGC could be described in, to hopefully arrive at something that would make the really successful UGC campaigns “reproducible” marketing tools.

If we all just continue to talk about UGC and everybody has his own ‘melting pot’ notion of it, then that would be impossible anyway, right?

I am glad you did see my point. Let’s give this some more thought, maybe together in the format of a discussion about the subject? I must admit I am kind of busy right now, but I’ll restart my thinking about it.

Thanks for your mention, and thanks for visiting Marketing•Review. Talk to you later.
-Jos

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