Pitching 2.0-style: Crowdsource

With the Internet as global, 24×7, connective medium around, pitches will never be the same. SitePoint – an Australian company – is offering business design-contests where talented (and would-be talents) can participate in contests for the design of, say, a website, a corporate logo, a complete stationary… The winner gets the job and gets paid. All the other participants get… Well, nothing? SitePoint is calling this form of ‘outsourcing’ crowdsourcing because of the huge amount of people who participate in these contests. Real talent will surface. The question is: will REAL talent participate. Everything has it’s price and when you’re a gifted designer, would you compete with thousands of not-so-gifted designers who will do the job for a fraction of the price you are working for? SitePoint is rather realistic about the quality however, hence this quote:

The Design Contests are not suitable for people who expect to walk away with the perfect design every time. Sure, you might get lucky, but often what happens is you come away with a good design that needs a few finishing touches.

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