Apple is blocking the MySpace-website in their stores. Up until now there was no official statement made, but the problems in the stores were growing. So, what’s the big deal? Well, Apple’s famous ‘try-and-play’ approach in the stores, makes it possible for everyone to try out Apple-products. A lot of people however, are using this possibility to pimp up their MySpace-pages. While a lot of Apple computers have a webcam build in, it is rather easy to make a picture of yourself. And with the convenient broadband connections in the stores, you can put it on your MySapce-page in a sec.
The problem is the amount of MySpace-users that was blocking the Macs for other people to play with. So, Apple now officially banned access to MySpace from its stores.
I think this act is not in line with Apple’s brand positioning. In their advertising they stimulate people to be creative and express themselves. Now they are in fact blocking this expression. It is wiser to open up one Mac in each store for the MySpace-junkies. Or: make an event out of it! Every wednesday afternoon is MySpace-day at the Apple stores. Employees help you out with putting your face in your MySpace-page. Thus demonstrating the possibilities of a Mac!
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