Now this is a rather strange new campaign by Microsoft. Although the company itself is behaving like the advertiser in this clip a lot, at least they seem to understand what is happening nowadays. The consumer in the clip says she doesn’t want a ‘funny’ relation. But the clip in itself relates on ‘funnyness’ a lot. And let’s face is: this is advertising for Microsoft’s software, isn’t it? So, I’m left rather puzzeled here… Is this the new wave: showing you know what is happening in the world, but not acting to it? Or is this just a traditional advertising approach to “markets are conversations”? I’m afraid it is…
May 20, 2007 | Filed Under board of customers
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A one-way film as a carrier for a message about dialogue. Mmmmmm… I wonder what happens if you try to engage people in this story by means of an interactive script…
@Robert:
I believe we must see this film as part of the ‘bigger picture’ Microsoft is experimenting with. The flic was seeded to a lot of blogs (not without effect!) and pulls viewers to the special site: http://www.bringtheloveback.com I agree with you that it is far more interesting to see what happens when you get people engaged… Oh boy, what a pile of sh*t might pour out