No risk, no gain. That’s what guerilla marketing (also) is about. On the website of specialist agency Interference Inc. we cannot (yet?) read about a recent campaign that went wrong: for Cartoon Network’s show ‘Aqua Teen Hunger Force‘, the agency created a campaign that included ‘electronic advertisements’ in public places. In Boston one was mistaken for a bomb. Subway stations, part of the Charles River and a highway were closed for hours after dozens of the devices, which resembled Lite-Brite toys powered by batteries, were found in and around Boston.This was January 31st, 2006.
In the meantime, Turner Broadcasting (owner of Cartoon Network) and Interference Inc. offered to pay $2 million in restitution and other costs for the inconvenience and panic the stunt caused. Now, Jim Samples, President of Cartoon Network resigns due to the bad publicity the campaign caused. Guerilla marketing can indeed be of high impact, as Interference Inc. says on it’s website…
It seems a new trend: as products come and go, why should shops that sell products stay forever? One fresh example of a so-called ‘pop-up shop‘ is the 3 shops American candy-brand Altoid is launching just before Valentine’s day (February 14th). New York, Miami and Chicago will see shops that open doors especially for people who are sick and tired of the whole Valentine-circus. According to Springwise, not only the ‘pop-up shop’-trend is to be discovered here. In the shops guests can sample the newest Altiods-candy (Tryvertising). And the appeal to a collective disgust towards the über-commercialised Valentine-hype seems to tap into Sympvertising. Guess everything can be a trend…
With Kuler, Adobe Labs present a cool colorpicker-tool. Not only the tool itself is cool. The website it is presented on also: very Web 2.0… In fact: the website *is* the tool. The color-schemes you create here (or were created by others) can be downloaded as an Adobe Swatch Exchange-file. To be used in programs like Photoshop, InDesign and Illustrator. Kuler is bringen known color-schemers like Color Schemer Gallery and Daily Color Scheme to a new level. Also see here.
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