Dutch company Overtoom (sort of Office Depot) is back on radio with spots that still promote their claim on quickness. That’s simple consistent advertising. But now they’ve gone multichannel! In the spot a man can be heard asking for a ‘poeremetator’. This word doesn’t exist. Not even in Dutch… The story behind this is, that Overtoom wanted people (that listened to the spot that was on air in a high frequency) to Google the strange word. What you get is this: 89.100 hits at the moment of writing! Smart!
For years the relation between the academic world and the ‘real’ business world is a cumbersome one. Business often do not know what knowledge is available within the academic community. And students are seldom truly attached with the problems companies face. Even the reputed business schools often have relationships with few companies. These mainly include the bigger internationals that also hire the alumni of these schools.
But now there is a very smart initiative that might change things: a website on which students put their papers up for bidding by companies. They often studied hard on subjects that are of interest for companies. The companies now also gain insight in what is out there for offering. The highest bidder gets the paper. The initiative Kennisveiling (Knowledge Auction) will be launched during to upcoming Picnic-event in Amsterdam (starting September 25th). I’ll keep you posted on the development. Their website is not live yet.
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