The story behind the ‘Poeremetator’

Dutch company Overtoom (sort of Office Depot) is back on radio with spots that still promote their claim on quickness. That’s simple consistent advertising. But now they’ve gone multichannel! In the spot a man can be heard asking for a ‘poeremetator’. This word doesn’t exist. Not even in Dutch… The story behind this is, that Overtoom wanted people (that listened to the spot that was on air in a high frequency) to Google the strange word. What you get is this: 89.100 hits at the moment of writing! Smart!

Students put their papers up for bidding

For years the relation between the academic world and the ‘real’ business world is a cumbersome one. Business often do not know what knowledge is available within the academic community. And students are seldom truly attached with the problems companies face. Even the reputed business schools often have relationships with few companies. These mainly include the bigger internationals that also hire the alumni of these schools.
But now there is a very smart initiative that might change things: a website on which students put their papers up for bidding by companies. They often studied hard on subjects that are of interest for companies. The companies now also gain insight in what is out there for offering. The highest bidder gets the paper. The initiative Kennisveiling (Knowledge Auction) will be launched during to upcoming Picnic-event in Amsterdam (starting September 25th). I’ll keep you posted on the development. Their website is not live yet.

Waiting for my iPhone

iphone.pngI did it! I bought an iPhone. I was sick of the waiting for the announcement-that-never-came on launching the iPhone in The Netherlands. And after reading about all the hacks that are spreading the net right now, I jumped in. On eBay I found someone from California who had plenty of iPhones on offer. I did a winning bid. And now I am waiting for the parcel to arrive. I guess coming Monday is D-Day.
Then the hacking starts. I already downloaded all necessary programs, manuals and what have you. While reading I entered a complete new world (while familiar with hacking gadgets) where Jailbraking and other intriguing terms rule. This needs to be done, while in The Netherlands the iPhone would otherwise be a very expensive iPod. I am planning to keep you all posted on my experiences. Now I’ll wait in anticipation for the überhyped gadget to arrive.

update September, 26th: The seller @ eBay is very uncommunicative at the moment. He sent me a tracking-number, but this appears to be invalid. No response up until now on my requests for clarification… This might become a lesson in “how to handle when a transaction on eBay goes wrong. I’ll keep you posted….

My iPhone arrived. Read the posting here.

ABN AMRO investigates media

The (still) Dutch bank ABN AMRO recently took the news with a strategic report on the media in The Netherlands. In this report the bank sketches a lot of scenarios that might become reality in the (near) future. A lot of remarks were made why a bank as ABN AMRO would bother creating such a report. ABN AMRO themselves replied that a lot of clients of the bank are active in the media and they consider it their duty to investigate the sector. Sharing of this knowledge seems naturally. The criticism from the communication industry was on the content of the report: a lot of clichés, no real insights, common knowledge. In fact the publication is no scoop. Competitor Rabobank used to send out sector reports often.

My first thought however was: how come that the Bank’s analysts do not share their knowledge with the people responsible for spending the communication budget? Recently ABN AMRO bragged about their participation in Second Life (the world’s quietest bank office probably). But then again: this initiative generated a lot of free publicity in itself. In that perspective the effect of the virtual venture itself is quite irrelevant…

Social networking hits the job market

socialnetworks.jpgVia the website of Doorstang (a social network site that focuses on jobs/careers) I came across this great article in Business Week Online. “Social networking may have started with friends gossiping in high school and college on MySpace, but users are now turning to networking sites for professional reasons as well. Work is becoming as important as play in this new medium, with job-seeking as crucial as dating. Being able to see all your contacts’ contacts helps people find multiple routes into the company they want to join. And the young demographic is broadening to include the parents of the teenagers who pioneered social networking in the first place”.

What is UGC exactly?

ugc.jpgA very interesting discussion on the Dutch website of Adformatie: although a bit dated already, I stumbled upon it just a few days ago. In the comments on the article “How does User Generated Content (UGC) work exactly?”, people are trying to find out what the critical (success) factors are for advertiser instigated UGC-initiatives. In order to try to define UGC, they separate the different forms of UGC you can find online nowadays. First there are initiatives like Flickr, YouTube, MySpace and others that thrive and exist by UGC. This also includes the popular blogs that gain their popularity mainly because of the huge amount on comments they are able to generate (=UGC). These type of UGC-sites are the drivers that started the UGC-movement that made TIME Magazine put YOU on the cover of their “Person Of The Year”-issue. Then there are the UGC-initiatives that are in instigated by advertisers: the first being well thought of platforms that facilitate UGC in relation to the brand (or product). The second is the more opportunistic approach of bundling already existing UGC on the brand/product in order to (try to) channel this content in a favorable way.

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