Now this is also co-creation… The famous “I’m a Mac”-commercials remade by freelance copywriter Laurie McGuinness. Serious fun playing with the ‘other’ presumptions that are attached to Mac-users. Have a look and see for yourself.
The initiative of Dutch broadcaster BNN caused some stir. Not only within The Netherland, but also abroad: here (BBC), here (ABC) and here (France24) amongst others. Just do a Google-search on “Dutch Donor Show” and be astonished by the results (894.000)… In short: BNN said to air a show in which a very ill patient (kidney failure) would compete for a donor kidney. Afterwards the transplant would be arranged.