Young adults read more consumer magazines than older people, according to a summer 2006 study by McPheters & Co. cited in MediaDaily News.
In the six months prior to the study, respondents said they had read an average of 29.3 specific magazine issues. Adults ages 19 to 24 read an average of 30.9 issues, and 25-to-34-year-olds read an average of 33.3 issues. Readership declined after age 34, and those 65 and older had read an average of only 25 issues in the previous six months.
John McPheters of McPheters & Co. said young adults “reported that they read a larger number of both different magazine titles and specific magazine issues than their older counterparts.
“This evidence speaks directly to the growing concern that younger audiences are abandoning the hard-copy magazines for the Internet and other forms of media. It simply has not happened.”
