Now this is a rather strange new campaign by Microsoft. Although the company itself is behaving like the advertiser in this clip a lot, at least they seem to understand what is happening nowadays. The consumer in the clip says she doesn’t want a ‘funny’ relation. But the clip in itself relates on ‘funnyness’ a lot. And let’s face is: this is advertising for Microsoft’s software, isn’t it? So, I’m left rather puzzeled here… Is this the new wave: showing you know what is happening in the world, but not acting to it? Or is this just a traditional advertising approach to “markets are conversations”? I’m afraid it is…
mei 20, 2007 | Filed Under board of customers | 2 Comments
