The title above is the name of a very interesting podcast by Harvard Business Review’s IdeaCast. While this channel as a whole is something to bookmark, I find the edition on Viral Marketing especially worthwhile. Author Cathy Olofson interviews Duncan Watts (professor at Columbia University) on his article that is published in HBR of May 2007. This article (that I didn’t read) is about virals. In the podcast Watts eleborates on the way virals can be succesful. He compares the basics of viral marketing with the principles of biological viruses and how these spread. Reminds me in a way at Malcolm Gladwell’s excellent book “The Tipping Point“, that is about this subject too! Hear for yourself by downloading the podcast. You can also search in iTunes for HBR IdeaCast and take a subscription.
