The article below by Duncan Riley mentions the launch of MediaSense Blog Measurement. While this is close to PR Newswire’s own eWatch, the reason for launching another ‘blogosphere watchdog’ is obvious: companies are chicken when it comes to really participating in the new ballgame. They often prefer to walk the same route as they did for years. In marketing the responsible people do not talk to their target audiences or clients any more. They hire a research agency to tell them what motivates ‘these kind of people’… The questions Riley asks at the end of his article are so true and relevant. Read more
Yesterday, while having a coffee and apple pie at Dudok, just below my working environment, I noticed a sign on the front side of the Dudok-building. On it a phone-number and a big number ‘15′. Appears that this is a notice that is part of a large architecture exposition around the center of Rotterdam. By calling the number, choosing Dutch or English and typing in the building-specific number (15 for Dudok) you’ll hear a story about the building. Now this is what I call a sensible use of a mobile phone! No need for picking up a Walkman at a tourist office. Just use your cellphone. Everyone carries one. Later I learned that I could also download MP3-files for all the building that are included in the tour. Nice!
Now this is an excellent article on the status quo that the advertising industry is in today. The old school agencies are struggling to get their proposition right. And all kind of new ventures are out their to make that exercise even harder. This article by someone called Mr. Frog (a search professional) hits the nail. Although I do not agree on the issue that creativity and a big idea is hard to find online. The spectrum is wider than search and bannering, Mr. Frog! Read more
While the number of awards for online activities is booming, the Webby Awards do take a special place in the crowd. Busy since 1996 and respected for their high standards in judging. Every Award is a brand in itself… This year the winners include the online shop of Nike Women and the ‘do-it-yourself’ E-Shop CafePress. It is nice to see that the juries and the public often disagree about who’s the winner in the (tremendous amount of) categories. But not in every category there is a different opinion: for the Philips Bodygroom campaign in the category Beauty & Cosmetics both were unanimous. In my opinion both public and jury where right here!
