Pop-up retail: Shops to go

It seems a new trend: as products come and go, why should shops that sell products stay forever? One fresh example of a so-called ‘pop-up shop‘ is the 3 shops American candy-brand Altoid is launching just before Valentine’s day (February 14th). New York, Miami and Chicago will see shops that open doors especially for people who are sick and tired of the whole Valentine-circus. According to Springwise, not only the ‘pop-up shop’-trend is to be discovered here. In the shops guests can sample the newest Altiods-candy (Tryvertising). And the appeal to a collective disgust towards the über-commercialised Valentine-hype seems to tap into Sympvertising. Guess everything can be a trend…


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